Do artigo da Morning Brew, a parte que salta aos olhos é essa (porque eu acho que é uma leitura muito interessante sobre como a Meta opera e, principalmente, mostra que muitas vezes o MZ e a Meta estão OK com esperar algum tempo pro produto, clone de outro, dar certo e manter a gente ainda mais dentro da plataforma do Instagram).
Meta set to launch Threads, its Twitter rival, on Thursday
It’s all part of the Zuck playbook
Meta has become notorious for watching social media competitors roll out popular features and then hitting crtl+c and ctrl+v into its own platform. And it’s been a successful strategy.
– Stories, a Snapchat clone, now accounts for more than 25% of Instagram’s global ad revenue, per Insider Intelligence.
– And Reels, the TikTok impersonator Facebook launched in 2020, appears to be helping keep people on Instagram—even if they’re just old TikToks. Plays of Reels doubled in six months thanks to Meta’s AI-discovery engine, Zuck said in February.
Threads is not guaranteed to succeed—Twitter’s shown a Rasputin-like ability to survive multiple assassination attempts. And it’s still unclear how Instagram users accustomed to a visual app will respond to a text-based product.
But while Zuck is only a white belt in jujitsu, he’s a sensei in social media. All he needs to do is convert 18% of Instagram users to Threads, and he’ll create a new app the same size as Twitter.—NF