According to the website Hyperallergic, the London-based activist group Everyone Hates Elon pulled off this intervention on a bus-stop ad for Meta’s new pervert smart glasses created in partnership with celebrity Kylie Jenner.

Depending on the angle from which someone views the ad, Kylie’s photo transforms into an X-ray of her skull, and the message changes to read “We’re always watching.” Kind of like those “3D images” for kids.

Everything about this story is wonderful, from the activist group’s name to the surgical vandalism to the not-so-subtle nod to the classic They live, John Carpenter’s 1988 film in which a pair of special glasses reveals subliminal messages hidden behind advertisements.

Everyone Hates Elon has a track record of this kind of intervention.