[…] What we’ve learned over the course of this year, especially from a consumer perspective, is they’re not buying based on AI. In fact I think AI probably confuses them more than it helps them understand a specific outcome.

Kevin Terwilliger
Dell head of product

It is surprising that the first manufacturer to tell the truth about so-called “AI PCs” is Dell, Microsoft's early partner in the Copilot+ laptops initiative.

Note, however, that the full quote indicates that Dell will not stop investing in AI, only that the technology will no longer be the flagship feature of its marketing. It begins as follows: “We’re very focused on delivering upon the AI capabilities of a device—in fact everything that we’re announcing has an NPU in it—but what we’ve learned…”