{"id":61143,"date":"2025-12-03T13:26:20","date_gmt":"2025-12-03T16:26:20","guid":{"rendered":"https:\/\/manualdousuario.net\/?p=61143"},"modified":"2025-12-03T13:26:20","modified_gmt":"2025-12-03T16:26:20","slug":"ecosia-ia-verde","status":"publish","type":"post","link":"https:\/\/manualdousuario.net\/en\/ecosia-ia-verde\/","title":{"rendered":"Is \u201cgreen AI\u201d even possible?"},"content":{"rendered":"<p>Ecosia, the search engine that directs its profits to climate action, asks whether there\u2019s a \u201cgreen\u201d alternative for generative AI in the title of <a href=\"https:\/\/blog.ecosia.org\/ecosia-ai\/\">this post<\/a> \u2014 and in the same post\u2019s headline answers that \u201cthe world\u2019s greenest AI is here.\u201d<\/p>\n<p>The \u201cgreenest AI,\u201d that paradox, is the one Ecosia just launched integrated into its search. The implementation mirrors Google\u2019s: a summary (\u201cAI Overviews\u201d) above results and a one\u2011click away chatbot. The obvious difference is a button to disable AI. The less obvious \u2014 and crucial \u2014 claim is that:<\/p>\n<blockquote><p>As a not-for-profit company, we can afford to do things differently. AI Search uses smaller, more efficient models, and we avoid energy-heavy features like video generation altogether.<\/p><\/blockquote>\n<p>Details are missing (which \u201csmaller, more efficient models\u201d?) and the example is odd (no search engine with AI currently offers video generation).<\/p>\n<p>I\u2019m not against generative AI \u2014 that would be hypocritical, since I use it occasionally. (And on another search engine, <a href=\"https:\/\/duck.ai\">DuckDuckGo\u2019s<\/a>.)<\/p>\n<p>That\u2019s why headlines like this and <a href=\"https:\/\/manualdousuario.net\/en\/mozilla-firefox-window-ai\/\">Mozilla pouring everything into AI for Firefox<\/a> leave me uneasy. No matter the appeal, it seems odd for a service whose raison d\u2019\u00eatre is climate action to jump on a wave so energy\u2011hungry it\u2019s reviving nuclear plants and prompting big techs to drop carbon\u2011reduction promises.<\/p>\n<p>The \u201cgreener AI,\u201d ultimately, is not having AI at all. Ignoring it \u2014 at least until adoption stabilizes and environmental impacts are better understood \u2014 would be coherent and even a differentiator in a sea of companies adding AI for the sake of it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecosia, the search engine that directs its profits to climate action, asks whether there\u2019s a \u201cgreen\u201d alternative for generative AI in the title of this post \u2014 and in the same post\u2019s headline answers that \u201cthe world\u2019s greenest AI is here.\u201d The \u201cgreenest AI,\u201d that paradox, is the one Ecosia just launched integrated into its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_locale":"en_US","_original_post":""},"categories":[1575],"tags":[1833],"_links":{"self":[{"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/posts\/61143"}],"collection":[{"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/comments?post=61143"}],"version-history":[{"count":2,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/posts\/61143\/revisions"}],"predecessor-version":[{"id":61145,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/posts\/61143\/revisions\/61145"}],"wp:attachment":[{"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/media?parent=61143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/categories?post=61143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/tags?post=61143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}