{"id":59711,"date":"2025-09-02T09:29:59","date_gmt":"2025-09-02T12:29:59","guid":{"rendered":"https:\/\/manualdousuario.net\/?p=59711"},"modified":"2025-09-02T09:29:59","modified_gmt":"2025-09-02T12:29:59","slug":"assinaturas-substack-app-ios","status":"publish","type":"post","link":"https:\/\/manualdousuario.net\/en\/assinaturas-substack-app-ios\/","title":{"rendered":"Substack subscriptions in the iOS app: inflated prices and a new \u201cwalled garden\u201d for newsletters"},"content":{"rendered":"<p>If you host a paid newsletter on Substack, pay attention to the platform\u2019s new in-app subscription offering for iOS. The company published <a href=\"https:\/\/on.substack.com\/p\/in-app-payments-iap-faq\">a long FAQ<\/a> about the change.<\/p>\n<p>Apple requires all apps that sell digital content to use its in-app payment system \u2014 the one that charges a 15\u201330% fee. Substack relied on a loophole created by the recent Epic Games ruling in the US to make its iOS app compliant with App Store rules, giving iOS users the (default) option to subscribe via the web and avoid Apple\u2019s fee.<\/p>\n<p>The problem is that this exception applies only to the United States.<\/p>\n<p><!--more-->Everywhere else, Substack\u2019s iOS app offers only Apple\u2019s payment system, which creates two unappealing choices for paid newsletter publishers on the platform:<\/p>\n<ul>\n<li>Increase subscription prices dynamically to cover Apple\u2019s fee. This results in higher prices for readers.<\/li>\n<li>Keep prices identical across platforms, which means absorbing the 30% loss on subscriptions made through the iOS app.<\/li>\n<\/ul>\n<p>There are other drawbacks, like the longer payout delay for payments processed through Apple (45&nbsp;days) and the inability to export those subscriptions out of Substack.<\/p>\n<p>The risk that I&#8217;ve long warned about \u2014 getting locked into Substack \u2014 now unfolds into being locked into two platforms: Substack and Apple. (As <a href=\"https:\/\/www.isabelleroughol.com\/blog\/how-substack-delivered-its-users-onto-apple\/\">Isabelle put it<\/a>, Substack has effectively delivered its users onto Apple.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you host a paid newsletter on Substack, pay attention to the platform\u2019s new in-app subscription offering for iOS. The company published a long FAQ about the change. Apple requires all apps that sell digital content to use its in-app payment system \u2014 the one that charges a 15\u201330% fee. Substack relied on a loophole [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_locale":"en_US","_original_post":""},"categories":[1575],"tags":[1818,1848,2057,2055],"_links":{"self":[{"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/posts\/59711"}],"collection":[{"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/comments?post=59711"}],"version-history":[{"count":3,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/posts\/59711\/revisions"}],"predecessor-version":[{"id":59714,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/posts\/59711\/revisions\/59714"}],"wp:attachment":[{"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/media?parent=59711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/categories?post=59711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/tags?post=59711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}