{"id":57174,"date":"2025-04-29T15:00:54","date_gmt":"2025-04-29T18:00:54","guid":{"rendered":"https:\/\/manualdousuario.net\/?p=57174"},"modified":"2025-04-29T15:02:13","modified_gmt":"2025-04-29T18:02:13","slug":"capitao-astucia-filme-gratis-youtube","status":"publish","type":"post","link":"https:\/\/manualdousuario.net\/en\/capitao-astucia-filme-gratis-youtube\/","title":{"rendered":"\u201cCapit\u00e3o Ast\u00facia\u201d takes an alternative path in filmmaking: straight to YouTube, free of charge"},"content":{"rendered":"

The first time I spoke with Filipe Gontijo was in 2015. He had just directed a virtual reality film, at a momento when big techs were promising that the future of entertainment lay in virtual reality packaged in a piece of cardboard with a phone stuffed inside.<\/p>\n

Fast forward to 2025, and this time, still in the same email conversation, Filipe is innovating behind the scenes. His first feature film, Capit\u00e3o Ast\u00facia<\/cite>, was released directly on YouTube, for free, without ads<\/a>. The business model? Anyone who enjoys the film can contribute with a Pix donation of any amount. And by \u201cPix\u201d I mean the Brazilian instant money transfer systems.<\/p>\n

\u201cWe\u2019re making little [from Pix donations], but it\u2019s something,\u201d he told me via email. \u201cAnd we own our film, so we can sell it to any player and public TV that agrees to a non-exclusive contract.\u201d Non-exclusivity is the only rule he set in the distribution of Capit\u00e3o Ast\u00facia<\/cite>.<\/p>\n

I asked Filipe why he chose this unconventional path. I received a response from someone disillusioned with the traditional audiovisual arrangement in Brazil, from the greed of distributors in major centers to the low-return journey that films take from theaters to digital rental and, finally, streaming \u2014 and only one, because they all demand exclusivity, \u201cas if an independent film were the rare gem for someone to subscribe to the streaming service or cable TV package,\u201d he explains.<\/p>\n

In a humorous analogy, Filipe compares his hero to a Marvel character: \u201cThe violent tying up of a Captain America, with the meager payment of a Captain Ast\u00facia.\u201d<\/p>\n

In Bras\u00edlia, the Brazil’s capital where he lives and where the film was shot, the filmmaker gathered a team to handle the distribution. In addition to YouTube, Capit\u00e3o Ast\u00facia<\/cite> has already been shown on TV Globo network (only in Bras\u00edlia), licensed to two airlines, will be featured on Tela Brasil (a soon-to-be-released government streaming service), and has been screened for free in nursing homes, cineclubs, and outdoors in cities that don\u2019t even have movie theaters.<\/p>\n

\u201cI found a team with the spirit of Captain Ast\u00facia to launch it with the same energy.\u201d<\/p><\/blockquote>\n

Filipe points out that there are other films, and of good quality, available on YouTube. The difference with Capit\u00e3o Ast\u00facia<\/cite> was jumping straight from theaters to Google\u2019s video platform: \u201cWe disregarded the rule of valuing the \u2018first window.\u2019 Independent films can be in all windows at the same time and maximize their investment in promotion.\u201d<\/p>\n

Is it working? As of Tuesday afternoon (29th<\/sup>), Capit\u00e3o Ast\u00facia<\/cite> had accumulated 2.9 thousand views on YouTube. Whether that\u2019s a lot or a little is relative. For Filipe, it\u2019s worth the shot: \u201cIt\u2019s nice to try something new. Even if it means failing, at least we\u2019re not following a path that doesn\u2019t make sense for Captain Ast\u00facia.\u201d<\/p>\n

You can watch Capit\u00e3o Ast\u00facia<\/cite> with subtitles in English (among other languages) on YouTube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The first time I spoke with Filipe Gontijo was in 2015. He had just directed a virtual reality film, at a momento when big techs were promising that the future of entertainment lay in virtual reality packaged in a piece of cardboard with a phone stuffed inside. Fast forward to 2025, and this time, still […]<\/p>\n","protected":false},"author":1,"featured_media":57176,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_locale":"en_US","_original_post":""},"categories":[1575],"tags":[1925],"_links":{"self":[{"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/posts\/57174"}],"collection":[{"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/comments?post=57174"}],"version-history":[{"count":3,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/posts\/57174\/revisions"}],"predecessor-version":[{"id":57181,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/posts\/57174\/revisions\/57181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/media\/57176"}],"wp:attachment":[{"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/media?parent=57174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/categories?post=57174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/manualdousuario.net\/wp-json\/wp\/v2\/tags?post=57174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}